eMaisha Pay
Empowering Loan Acquisition with Scalable Financial Tools
App & Dashboard Design
eMaisha Pay is a digital finance platform that helps small businesses and entrepreneurs in rural and peri-urban Africa access quick, flexible loans and manage their finances through a smart, user-friendly app. With the app, users can apply for loans, monitor repayment schedules, and gain better financial literacy — all from a single dashboard.
Financing Isn’t Inclusive for All
The financial systems in most parts of Africa are difficult to access, especially for small-scale entrepreneurs and farmers. Traditional banking is slow, bureaucratic, and often excludes the very people who need it most. Without collateral or formal credit history, getting a loan can feel impossible. eMaisha Pay is changing that.
Self-service Challenge
1. A dashboard that helps small businesses access credit without going to the bank.
2. A mobile app that empowers users to manage loans and transactions with ease.
3. A tool that helps users grow their financial literacy and track business growth.
Discovery
Built for SME's, Farmers, and Traders
During the discovery phase, we spoke with informal traders, boda boda riders, and rural farmers to test our assumptions and build a product that solves real pain points. Our MVP needed to be light, fast, and intuitive, with offline capabilities and local language support
Insights revealed three key findings:
Conducted user interviews with informal traders, boda boda riders, and rural farmers to identify key financial pain points.
Prioritized lightweight design with offline capabilities for low-connectivity regions.
Designed an intuitive, multilingual interface tailored to local user behavior and needs.
Key Features Of The Dashboard
The Dashboard offers quick loans, financial insights, secure access, and a localized UI for inclusive, intuitive user experiences.
Our enablers
Loan Application in Minutes: Apply for micro-loans with zero paperwork.
Financial Insights: Visualize your cash flow, repayment schedules, and credit score.
Secure and Seamless: Built with layered security for peace of mind.
