Enhancing UX for eMaisha Pay App
Timeline
Six-month timeline covering research, prototyping, design, development, and user testing to launch eMaisha Pay app.
Background
The eMaisha Pay app was designed to bridge the financial access gap for African micro and small agribusinesses, providing a quick, user-friendly solution via a mobile app and prepaid card to help businesses secure the capital needed for sustainable growth and market expansion.
Research & Planning
Conducted user research, analyzed agribusiness needs, and identified key financial pain points. Defined user personas, set project objectives, and prioritized app features.
Design & Prototyping
Developed wireframes, mapped user journeys, and created interactive prototypes. Focused on intuitive interfaces and seamless navigation for easy financial access.
Development & Implementation
Collaborated with developers to build, integrate backend services, and ensure data security. Emphasized scalable architecture to support future growth.
Testing & Optimization
Conducted usability testing, gathered user feedback, and iterated design. Focused on performance optimization and refined features for user satisfaction and ease of use.
Problem Identification
Addressing limited access to financial services for African micro and small agribusinesses, impacting growth, resilience, and economic inclusion.
Key Features
Mobile-based savings, cashless payments, prepaid card access, psychometric-based credit scoring, automated onboarding using NLP and OCR, and business capacity support.
Impact and Benefits
Empowers agribusinesses with convenient, affordable, and secure financial services, bridging geographic and economic gaps, fostering resilience, and driving sustainable growth.
Targeted Solution Design
The eMaisha Pay app offers non-collateral financing, saving, and transaction services, using technology to enhance credit accessibility and financial resilience for agribusinesses.
Community-Centered Development
Our design approach incorporates feedback from agribusiness communities, aligning the app with their specific needs through user-centered insights and continuous engagement.
Leveraging Strategic Partnerships
Partnering with industry leaders, we ensure our app addresses agribusiness needs, supported by 50 years of agricultural expertise across multiple African markets.
