WAKANET WEB REDESIGN
Timeline
From explorations to final designs in 3 weeks while working with multiple projects at the same time
Background
The project focused on redesigning the MTN Uganda WakaNet Fiber experience to enhance user accessibility, streamline navigation, and optimize performance, addressing user pain points and aligning the platform with modern UX best practices.
Research & Planning
Conducted user interviews and analyzed analytics to identify pain points, needs, and preferences. Developed user personas and mapped user journeys to guide design decisions.
Design & Prototyping
Created wireframes and high-fidelity prototypes in Figma, focusing on clarity, accessibility, and streamlined user flow for the WakaNet landing page from selecting package to completing purchase.
Implementation
Collaborated with developers to ensure smooth integration of the design into the existing platform. Followed responsive design principles for various devices and screen sizes.
Testing & Optimization
Performed usability testing with target users, gathered feedback, and refined the design. Optimized for performance, loading speed, and user engagement based on test results.
Google Map Integration
Seamlessly integrate interactive Google Maps to allow users to visually locate WakaNet Fiber services, enhancing user engagement and accessibility.
Compare Packages with Ease
Create an intuitive comparison tool that allows users to quickly evaluate WakaNet Fiber packages, ensuring clear distinctions and simplifying decision-making.
Linear Purchase Flow
Design a smooth, step-by-step purchase process with minimal distractions, guiding users from package selection to payment completion efficiently.
Enhanced User Engagement
The redesign significantly improved user interaction with intuitive navigation, leading to a higher engagement rate and longer time spent on the WakaNet Fiber landing page.
Streamlined Purchase Experience
The linear purchase flow minimized drop-offs and improved the overall customer journey, leading to a smoother transition from selection to payment.
Optimized Mobile Experience
Responsive design adjustments enhanced usability across devices, ensuring a seamless experience and increased accessibility for all WakaNet Fiber users.
